Ad specifications
Deadlines:
Month preceding publication:
- Reservations: 10th
- Press-ready ads: 15th
Submission:
- Press-optimized PDF only
- Name your file with company/organization name
- E-mail the file, along with your contact and ad info, to:
- Hard copies, unacceptable file types, design ads, scans, and revisions to submitted ads require additional fees
Size and Shape:
- Exactly to size and shape reserved, with no bleeds.
| Size and Shape Specifications |
Width (in.)
|
Height (in.)
|
| Full Page |
10.2
|
12.3
|
| Half Page Horizontal |
10.2
|
6.0
|
| Half Page Vertical |
5.0
|
12.3
|
| Quarter Page Horizontal |
10.2
|
2.9
|
| Quarter Page Vertical |
5.0
|
6.0
|
| Eighth Page Horizontal |
5.0
|
2.9
|
| Eighth Page Vertical |
2.4
|
6.0
|
| Sixteenth Page (vertical only) |
2.4
|
2.9
|
Color and Image Quality:
- Color ads CMYK mode, with 100% pure black for solid black areas and text.
- Black and white ads in grayscale mode.
- Images must be 300dpi. (No RGB web images)
- Allow for a dot gain of 20% by lightening images.
Font Compatibility and Legibility:
- Embed, rasterize or outline all fonts.
- No color or rich-black body text in color ads. Reverse the type or use 100% black.
- Avoid small, thin fonts. Use bold for reverse type.
For more information about specs and getting the best result for your ad,
contact .